Most of the websites developed
nowadays are possessed with some hint of movement (i.e) Animations and CSS
Transitions. It is sure that this will rule over the web development world in
the coming years because Motion User Interface(Motion UI) is one of the web
development trends in this 2016.
Remember that Motion UI adds value to
your website by offering a visual delight and transitioning the visitors
between contents in the web page.
The core objective of this post is to give
some important points for website developers while adding animation and
transition effects in websites.
1. Offer movements as expected
It is important to add movements of
the digital objects representing reality with digital interfaces. The user
would enjoy the experience if the movements mirror the reality of their
physical counterparts in a web page.
In some websites, we may see the
digital motion of our cursor movements represented by images. This will inherit
the user experience for visitors.
For example, in Save Sparrows
website, a sparrow moves as per you move the cursor with your hand representing
the reality with digital interfaces in the webpage.
Remember that while
adding transitions and animation, the better user experience relies on the reality
and digital interfaces work in a similar manner.
2. Make convenient for all devices
You can use full screen animation or
small transition effects for your websites. Whatever the element may be, the
main objective is to provide great user experience and impression for the users
. But you should be clear and determinant whether the transition effects will
directly convey the movement in devices of all layouts.
If the animation does not convey
effect in any device, it will result in offering poor user experience for visitors
what they do not like.
3. Maintain consistent speed
The
transition effects in a website will result in negative impact among the
visitors if they are too time consuming. Hence you should manage the speed of
animation and movement effects in a website.
Quick paced transition animation may
distract the audience as such movements will make them chaotic while slow
movement effects will tire the visitor. Hence it is wise and necessary to
maintain consistent speed for animation and movement effects in a website.
4. Convey a message
Simply we can classify the animation
effects into two types, adding it for aesthetics and for purposeful effects.
If you intend to add animation effects
for the second purpose, then you should convey a message within the movements.
It is very difficult to tell your company history or services through animation
and movements in a web page. If you attempt for that actions, it will result in
negative effects stated in the above step.
The best way to make your animation
purposeful is to convey an instant message or general theme of your website via
the animation effects.
For
example, in the website of popular cool drink manufacturing company Bovonto,
they describe the theme of their Business within a short span with the
animation.
5. Add in limited manner
Remember that the animation and movement
effects should interact with the website in a natural manner. It should not distract
the user who are viewing your web page.
The best way to do this is to add the
animation, movement and transition effects in a limited manner.
