With the vast
development of Internet, everything depends on internet. This results in making
business communications and purchasing online. Hence many Business owners are
interested in developing an online store for their business. But they are not
aware of the things to be included in E-Commerce Websites. They develop the
websites in their view alone.
But you need to think from the
customer view also in order to analyze things what are the visitors expect from
your E-Commerce website. Then only you can provide better user experience for
your online customers which will tend to improve your Business.
Remember that design in your online
store has a direct effect in your online sales.
As a web development company which
has experience in developing a number of online stores, we would like to
explain some tips to be considered while developing E-Commerce Websites.
1. Avoid indirect call to action with “Add to cart” Buttons
When the customer clicks “Add to
Cart” button, then the page should direct a call to action for buying the
product. It will be liked by customers. Remember that people will not like
indirect call to action while buying a product online.
For instance, some online stores
offer the people an indirect call to action by providing product information
with “Add to Cart” button. This will give an unsatisfied customer experience.
So it is need to avoid this king of indirect call to action.
2. Remove Hidden menus
Even though hidden menus are one of
the great web design trends 2016, it is not suitable for E-Commerce stores. It
may confuse the users while browsing any category or products.
But most of the online stores are
having different categories for a same product, they need to provide a
navigational path with navigation menu. But it will also affect the performance
of your online store.
The best thing you need to implement to
overcome these issues along with offering better user experience is to add
flyout menus in your E-Commerce website.
3. Optimize your Product Pages
The Product pages are the most
important one in an online store. Hence you need to give special attention in
designing that page. It is mandatory to add items in the product page which
should make the customer to trust the product.
Hence you need to add the image of the
product in the beginning of the page. Then add the cost of the product and
description, requirements of the product.
It is wise to add customer reviews in
the page. Customer reviews are very powerful as it can make the visitors to get
trust the product. Then he/she may purchase the product.
Design the product page with customer
reviews and links to similar products( or products of other brand) in the
bottom area of the page.
4. Offer single Page Checkout
Single Page checkout helps the
customers to enter their details, mode of payment, etc for the product they
purchase. By offering this, the shoppers will feel better with your online
store. Hence you need to create the page providing options to enter the
customer details. Remember that remove others items like sidebar and others in
the checkout page. It is wise not to urge the shoppers to purchase the product
in the checkout page.
5. Select appropriate colors
Color plays a psychological role in making
a purchase merchandise. Hence your E-Commerce success depends on selecting
suitable colors also.
Each color is unique in the way it
adds value to the online store and products as given in this post.
